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Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark for achievement in introductory marketing courses across Europe.
- Sales Rank: #1054100 in eBooks
- Published on: 2012-12-01
- Released on: 2012-12-01
- Format: Kindle eBook
About the Author
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing. Fiona-Ellis Chadwick is a Senior Lecturer at the Open University Business School, where she leads the Retail Management and Marketing programme. As part of this role, Fiona is a very active researcher and innovative educator and frequently leads the development of innovative multi-media teaching materials, bringing together research and business.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Thumps Up
By Vishnu Vijay
This is the perfect book to have an understanding about the basics of marketing. A must have for all business students.
0 of 0 people found the following review helpful.
Know-how to Build a Business
By Creative Web Actions
I read David Jobber's previous book on marketing. This is an excellent book for those that want a deep dive in marketing management. It has updated case studies and up-to-date practical examples. The content is focused on everything you need to know to build a business. I highly recommend it.
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